Bridgend Events Strategy
Project
Preparation of Events Strategy and Action Plan for Bridgend County.Client
Bridgend County Borough CouncilOur work included
An increasing number of destinations are staging events and festivals as part of, or an enhancement to what they offer residents and visitors. A strong events programme can increase footfall and overnight stays with associated local expenditure; give a destination a higher profile, and contribute to regeneration of local communities. We worked with Bridgend County Borough Council to prepare a Visitor Events Strategy and Action Plan, which sets out a clear ambition and future direction for those events that attract, or have the potential to attract, visitors to the County. The priorities for achieving this are:
- Create an environment which nurtures and supports events
- Refresh and develop an on-brand events programme
- Support the provision of flexible event spaces
- Support a consistent approach to event planning, management and evaluation
Outcome
The strategy designed a delivery model which recommended a move towards a commissioning model with private sector support to grow and manage event delivery.We were subsequently commissioned to prepare an Events Toolkit to provide advice and support to facilitate the creation, production and development of events, which build on the assets and brand values of Bridgend County.