During 2009, we have been working with Cumbria Tourism and partners developing product opportunities for the adventure tourism sector in Cumbria, undertaking a market review and appraisal to identify and assess best growth prospects.

The focus of our work has been to review and assess the adventure tourism sector from a customer and market perspective, test and develop strategic priorities for the sector in Cumbria and provide a coherent framework with defined actions and interventions for developing adventure tourism products.